March, 19, 2014 public performance of the legendary serial entrepreneur and co-author of the bestseller "The Startup Owner's Manual" Bob Dorf was held at the ITMO University.

Bob Dorf arrived in St. Petersburg at the invitation of the ITMO University and the business incubator «Ingria» to give experience to students and young entrepreneurs. He also had to give valuable advice to startups.

After a meeting with residents of «Ingria» american investor, who led the IPO seven companies, arrived in the ITMO University to conduct a lecture, devoted to the important aspects of a startup. The main topics of the presentations were: motivators for the startup, the three main role in the team and the necessary changes in the mindset of an entrepreneur in order to achieve success in business.

The lecture was opened by the rector of the ITMO University Vladimir Vasiliev: «The time you will spend on the lecture will be useful for you. Direct communication and dialogue is better replenish your competence and intellectual capital. Tips and tricks from Bob Dorf will be useful for students and University». appealed to

Lawrence Wright, the founder of accelerator Launch Gurus, former Director of start-up projects at the business school SKOLKOVO Lawrence Wright appealed to audience before the lecture. In his speech he told about the projects of start-Academy and gave a brief overview lectures Bob Dorf.

Performance of serial entrepreneur Bob Dorf lasted more than scheduled two hours. The speaker managed to share with listeners valuable tips for starting a business, and in the end not only answered numerous questions from the audience, but also gave the audience the electronic version of his new book «The Startup Owner's Manual». Three books in hardcover went to the most active participants of the meeting.

Lecture of Bob Dorf, at the ITMO University is preceded by a series of public speeches of scientists, businessmen, politicians and prominent people from all over the world, whom the ITMO University is planning to regularly invite to the open lectures.